Plus sized?

Whenever there's a plus sized model in a fashion magazine there's a whole lot of hoopla, and although I do think it's an improvement on years gone by, it seems to me that it's a trend thing, a marketing tool, and not a norm.  Do the girls below look plus sized to you? (And how demeaning is the term 'plus sized model' anyway? A model is a model is a model right?). I think they look fabulous - healthy, toned and fit - and maybe this is the way we create a new normal.  I just hope it sticks - it's going to be hard to break the skinny = beautiful mindset.

Images via Fashion Gone Rogue